Archive for Internet Marketing Tips

The Core vs. Mechanics Philosophy of Business Growth

You can grow your business through the multidimensional philosophy of core vs. mechanics. Refocus on the most important tasks of your business and find the growth you’re looking for.


The core of your business is marketing, product development, and networking. These are all items you used to start your business. Over time you have, likely, been handling all of the small tasks that makes your business run. These include cleaning, bookkeeping and social networking. In order to continue your growth and success you need to be focused on these core marketing tasks that helped you get started. In order to do that you need to find people to help with the little things.


Pete Williams is a prime example of a man who works these strategies to find success. He runs businesses that generate millions and can show the proof of the core vs. mechanics concept. After years of common internet marketing strategies failing, he’s using fresh ideas to find real results.


He agreed to write this piece for me to share with all of you. I hope you find it as valuable as I do.



Even the smallest company has multiple departments. Now you may be in charge of all of them, but the tasks they contain must get done. Have you ever taken the time to step back and really analyze what you do in a day? This is where the idea of core vs. mechanics comes in. You have the chance to separate the necessary from the unnecessary when it comes to the items you personally take on.



What Makes Up Business Mechanics?


Identifying the mechanics of your business is where realizing all the tasks you do throughout the day come in. You probably don’t even notice many of the things you do on a daily basis. But, if you take the time to really pay attention, there are opportunities throughout the day to improve your efficiency. Let’s step into the day of a bakery owner. There are many tasks they go through from when they walk in to
when they open the doors to the public. If you think about those specific tasks you will realize they are all items that can be done by another staff member.


These include cleaning, taking inventory of ingredients, shopping, start mixing batter and more. If another staff member comes in and does those items, the owner is freed up to start consultations early, complete jobs more quickly and finds new ways to marketing the shop.



What Makes Up Core Tasks?


The core tasks are those that you need to be doing specifically. These are items you want to ensure are done correctly in conjunction with the image you want to promote. These tasks include marketing, production of the product and community networking. Think of what you do that keeps the door open
and customers happy.



What Before, During & After Units Are


When you take the overall flow of your business, it can be broken down into three units: before, during and after. What this signifies is the process in which all of your products go through. With that breakdown you are able to see where improvements can be made. Let’s go back to the bakery and see
what occurs in each unit.


The ‘before’ unit is everything that happens before the production of the product. So, think of the tasks that take place to draw a customer in, the consultation to plan for their product and even some of the bookkeeping that takes place with the creation of an invoice and deposit payment. It sounds drawn out when you put it like that, but really these are tasks that take place without even thinking about it.


‘During’ is exactly how it sounds. It’s during the production of the product. So, if you’re our baker, the ‘during’ unit is while you’re crafting buttercream roses and piping detailed filigree. Generally, the tasks included in this unit are the core of your business, but there are other items that can be delegated out.


The ‘after’ unit is all the things that take place for the completion of the product. In this example, it means delivery of the cake, final payments, filing the invoice and meeting the customer at the delivery site.



Geo-Arbitrage & Your Business


In layman’s terms geo-arbitrage is simply a fancy way of saying ‘outsource to another location’. This is a strategy used widely by large companies and internet marketers. The two major areas of business where this is utilized are customer service calls and emails. When you have to take the time every day to sort through both, it can take an enormous chunk out of your day. Instead you can create some great jobs and a solid wage and still take care of the customers.


You simply put together the information and FAQs that work the best for your customer service issues and the employee can work through them to answer questions. If an issue arises that can’t be met through your system, the call or email can be forwarded to your in-house staff for assistance.



Take Mechanics a Step Further


Most tasks you do can be broken down into sections. Let’s take a look at forum posting for how you can apply mechanics down to the next level. For forum posting to be effective, you need to take the time to research the forums and threads to post in. This can be an extremely time-consuming process. Instead of taking this task on yourself, outsource it. Pay a college kid or someone to do the researching and provide you with a list of eight to 10 threads that would be beneficial for you to be part of. You then need to only read through the threads and come up with a response.



Company Wide Mechanics


Now that you know how to handle the mechanics on your desk, check in with the rest of your staff. Get your other managers together and see if there are mechanics holding them back from being truly productive. You will likely find areas to improve your entire company when you separate and delegate company-wide mechanics.

Write Clever Subject Lines

Over the last few months I have come to see the ups and downs of activity here at Traffic Taxis. It has been a certain conclusion that activity is relevant to how much advertising I’m doing.  What may work for some may not work for others, but in my case if I’m not advertising, I’m not staying on your mind. If I’m not writing creatively, I see the effects.

I think that people should really start to see that if your gonna take your marketing seriously and want to make forward progress, you have got to keep yourself out there.   If you have a mailing list, keep yourself in front of them.  If you provide valuable information or a great service, people will be more likely to open up your email instead of the next one in line.  Want a hint?  Use clever subject lines. I make it my goal to never ever repeat my subject line.

A subject line should just be enough to trigger curiousity and make that person feel compelled to open that email.  You will find almost all too often that people give away all their eggs in the subject line.  If you tell me exactly what it is that is in the email in the subject line. I click delete. No point in reading  your email. I already know what’s in it.  You just told me!  Think about that next time you see a Taxis email.

So make sure you keep your ads always rotating. You have gotta stay constant, and utilize your resources to stay out in front of people.  Be creative, be yourself and stay out there.

How to get people to opt in!

Well in addition to the post about splash pages. You will find that building an opt in/squeeze page can be highly effective when you are using custom graphics. Combine that with good ad copy and you will quickly start to see an increase in sign ups and sales.

Make sure that you are using an auto-responder such as Aweber. It’s powerful functions allow for you to get the most out of your campaigns. Promote your opt in page/squeeze page in places where you can get lots of veiwers. Remember, someone needs to see your ad as many times as possible. It’s proven that it take the average viewer to see your ad almost 7 times before they will even think about clicking on it. So utilize large member exchanges and very active traffic exchanges like Traffic Taxis, for maximum results!

How to give your small biz a BIG competitive edge

I’ve been studying some of the most successful huge companies for a while now and I’ve picked up a few hot strategies that will propel you into the fast-lane of wealth.


Give your small biz a BIG brand

Your brand isn’t the header image on your website or your logo. Here are the top 3 mistakes small business make in their ads:

List of bullet-point features: YAWN! How many times have you rushed to buy something after reading a list of bullet points??

Price-only focus: If you can’t even get someone’s interested in what you have to say, who cares if you have a low price?

No core message: I’m sure you have dozens of reasons why you’re better than the next guy, but you must focus only ONE feature to make yourself memorable.

The key to looking like a big business create a tagline by answering this question: How do you want your customers to feel about you? The perfect example is Motel 6′s tagline “We’ll leave the light on.” Doesn’t that remind you of mom leaving the light on for you when you were a kid? Ingenious, right?


Give your small biz a BIG company feel

Even if you’re just a one man show, you can give yourself the look and feel of a professional team by creating several, different email addresses. Examples: [email protected], [email protected], [email protected], [email protected] Cool, huh?


Okay – I hope this has been helpful to you. Thank you for letting TrafficTaxis be a part of your business toolbox.

Do Text Links Really Work?

If you think text links are a waste of time…think again.  How many times have you clicked on a text link?  Being a TE owner,  I get to see what people use for text links and I also get to see how many clicks they get.  Believe me, if you think for a second that people don’t click them…you’re dead wrong.

Do yourself a favor and take advantage of the exposure. Those of you that use them will be increasing your advertising immensely!   Be creative. Try different things.  Why not brand yourself with them?  You will soon learn to really appreciate the effectiveness of these sometimes overlooked advertising tools.