Archive for November 11, 2012

The Core vs. Mechanics Philosophy of Business Growth

You can grow your business through the multidimensional philosophy of core vs. mechanics. Refocus on the most important tasks of your business and find the growth you’re looking for.


The core of your business is marketing, product development, and networking. These are all items you used to start your business. Over time you have, likely, been handling all of the small tasks that makes your business run. These include cleaning, bookkeeping and social networking. In order to continue your growth and success you need to be focused on these core marketing tasks that helped you get started. In order to do that you need to find people to help with the little things.


Pete Williams is a prime example of a man who works these strategies to find success. He runs businesses that generate millions and can show the proof of the core vs. mechanics concept. After years of common internet marketing strategies failing, he’s using fresh ideas to find real results.


He agreed to write this piece for me to share with all of you. I hope you find it as valuable as I do.



Even the smallest company has multiple departments. Now you may be in charge of all of them, but the tasks they contain must get done. Have you ever taken the time to step back and really analyze what you do in a day? This is where the idea of core vs. mechanics comes in. You have the chance to separate the necessary from the unnecessary when it comes to the items you personally take on.



What Makes Up Business Mechanics?


Identifying the mechanics of your business is where realizing all the tasks you do throughout the day come in. You probably don’t even notice many of the things you do on a daily basis. But, if you take the time to really pay attention, there are opportunities throughout the day to improve your efficiency. Let’s step into the day of a bakery owner. There are many tasks they go through from when they walk in to
when they open the doors to the public. If you think about those specific tasks you will realize they are all items that can be done by another staff member.


These include cleaning, taking inventory of ingredients, shopping, start mixing batter and more. If another staff member comes in and does those items, the owner is freed up to start consultations early, complete jobs more quickly and finds new ways to marketing the shop.



What Makes Up Core Tasks?


The core tasks are those that you need to be doing specifically. These are items you want to ensure are done correctly in conjunction with the image you want to promote. These tasks include marketing, production of the product and community networking. Think of what you do that keeps the door open
and customers happy.



What Before, During & After Units Are


When you take the overall flow of your business, it can be broken down into three units: before, during and after. What this signifies is the process in which all of your products go through. With that breakdown you are able to see where improvements can be made. Let’s go back to the bakery and see
what occurs in each unit.


The ‘before’ unit is everything that happens before the production of the product. So, think of the tasks that take place to draw a customer in, the consultation to plan for their product and even some of the bookkeeping that takes place with the creation of an invoice and deposit payment. It sounds drawn out when you put it like that, but really these are tasks that take place without even thinking about it.


‘During’ is exactly how it sounds. It’s during the production of the product. So, if you’re our baker, the ‘during’ unit is while you’re crafting buttercream roses and piping detailed filigree. Generally, the tasks included in this unit are the core of your business, but there are other items that can be delegated out.


The ‘after’ unit is all the things that take place for the completion of the product. In this example, it means delivery of the cake, final payments, filing the invoice and meeting the customer at the delivery site.



Geo-Arbitrage & Your Business


In layman’s terms geo-arbitrage is simply a fancy way of saying ‘outsource to another location’. This is a strategy used widely by large companies and internet marketers. The two major areas of business where this is utilized are customer service calls and emails. When you have to take the time every day to sort through both, it can take an enormous chunk out of your day. Instead you can create some great jobs and a solid wage and still take care of the customers.


You simply put together the information and FAQs that work the best for your customer service issues and the employee can work through them to answer questions. If an issue arises that can’t be met through your system, the call or email can be forwarded to your in-house staff for assistance.



Take Mechanics a Step Further


Most tasks you do can be broken down into sections. Let’s take a look at forum posting for how you can apply mechanics down to the next level. For forum posting to be effective, you need to take the time to research the forums and threads to post in. This can be an extremely time-consuming process. Instead of taking this task on yourself, outsource it. Pay a college kid or someone to do the researching and provide you with a list of eight to 10 threads that would be beneficial for you to be part of. You then need to only read through the threads and come up with a response.



Company Wide Mechanics


Now that you know how to handle the mechanics on your desk, check in with the rest of your staff. Get your other managers together and see if there are mechanics holding them back from being truly productive. You will likely find areas to improve your entire company when you separate and delegate company-wide mechanics.