Why Use a Custom Splash Page?

“Why would I pay to have a unique custom designed splash page created when most websites provide free splash pages for promotion?”

I hear this question frequently, and it is a great question! I love this question because it gives me the opportunity to open someone’s eyes to the HUGE potential and necessity of custom splash pages.

Ask yourself:

  • How many times have you seen the same old standard splash pages while surfing?
  • Do these pages grab your attention, or do you even notice them at all?
  • When you see the same page for the 200th time that day, does it really inspire you to join that site or inquire about that product/service?
  • Do you know who is promoting that splash page and if their opinion is valuable?

My personal answers to the above questions are no, no, no, and NO!

We all know as surfers (myself included) it is very hard to grab our attention! We surf for maybe hours daily, and we see the same splash pages over and over and over and… well you get the idea. :) Many people don’t even see your standard splash page because they surf a few traffic exchanges at a time and are concentrating on matching correct surf images or hovering to get to the next site!

Consider the following:

  • If you use the splash pages provided by any given site, you are NOT promoting what you love best about that program! You are promoting what the owner of that website views as the best features/benefits. YOU use the program. YOU know firsthand what is great about it!
  • By not using a custom designed splash page for promotions, you are letting someone else decide how to market your campaign! You are leaving the success and or failure of your campaign in the hands of someone else.
  • If you aren’t inspired by the same old splash page you’ve seen 100 times over, most likely, other people are not going to be any more excited than you are to see it. :) A custom designed splash page is much more likely to give that “Oh wow, what is that? I need to check it out now!” response that you are seeking.

Sure, you pay $20-30 for a unique custom designed splash page. But the value of branding yourself, having a splash page in your arsenal that NO ONE else will EVER have, being able to specifically tailor how you market your website, product, and/or service to others, and having full control of your of your own marketing potential is absolutely priceless!




3 comments

  1. When I advertise Traffic Taxis using my main URL David, whose face is on the landing page?
    When I write Email or Text ads and send prospects to my referral URL, I am not only advertising Traffic Taxis, I am also advertising or branding you David as yours is the first face my propect sees.
    I soon become no one to the person referred. Where as if I direct every referral through my personalized splash page at least they see my face. They see my name. They see my user name. With Everything I write on the Internet I sign off with my name and my User name. I am now starting to become a real person to those I advertise to and ultimately my future friend my referral.
    Only Branding does that.
    Ray Casey (firerider)

  2. David Foley says:

    I wish everyone saw the light like you do Ray. Keep up the good work. You are going places!!

  3. Great post Winter. Solid points all the way through.
    I still remember how shocked I was when I first started
    using my own pages to promote… it was like “hey…
    maybe this CAN work.”

    And I love your approach Ray. Not only do I now recognize
    your name when I see it, I Instantly think “Firerider”.
    That’s a double-whammy that should pay off for you in the long
    run. Just don’t let up.


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