How to give your small biz a BIG competitive edge

I’ve been studying some of the most successful huge companies for a while now and I’ve picked up a few hot strategies that will propel you into the fast-lane of wealth.

 

Give your small biz a BIG brand

Your brand isn’t the header image on your website or your logo. Here are the top 3 mistakes small business make in their ads:

List of bullet-point features: YAWN! How many times have you rushed to buy something after reading a list of bullet points??

Price-only focus: If you can’t even get someone’s interested in what you have to say, who cares if you have a low price?

No core message: I’m sure you have dozens of reasons why you’re better than the next guy, but you must focus only ONE feature to make yourself memorable.

The key to looking like a big business create a tagline by answering this question: How do you want your customers to feel about you? The perfect example is Motel 6′s tagline “We’ll leave the light on.” Doesn’t that remind you of mom leaving the light on for you when you were a kid? Ingenious, right?

 

Give your small biz a BIG company feel

Even if you’re just a one man show, you can give yourself the look and feel of a professional team by creating several, different email addresses. Examples: hr@yourwebsite.com, sales@yourwebsite.com, support@yoursebsite.com, billing@yourwebsite.com. Cool, huh?

 

Okay – I hope this has been helpful to you. Thank you for letting TrafficTaxis be a part of your business toolbox.




Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>